Agency

Peter Hirtschulz brings over 30 years of experience in press and public relations – learned from the ground up and lived with passion. As a former journalist, he knows both sides of the desk and has a keen sense for clear, targeted communication. He spent several years co-responsible for the magazine Doitsu Shinpo, where he also oversaw production and publishing. To this day, producing publications remains one of his core competencies – for example, as editor-in-chief of LIFE, a 100-page customer magazine for AL-KO Kober with a circulation of 40,000 copies. His expertise also includes PR work for international large-scale projects – such as for the agency DENTSU INC. (Tokyo) or Messe Düsseldorf (drupacity). In the event sector, he has handled concept development, organization, and moderation – for instance, at boot Düsseldorf or the 50th anniversary of HYMER with 5,000 guests.

As managing director of Intergerma Marketing GmbH, he contributed to the development of hotel.de. He also managed PR activities for companies such as Kronen Brewery and the trade association VDWH (now CIVD) over many years.

Since 2001, he has been working independently, serving clients from industries such as caravanning, hospitality, fashion, medicine, and trade fairs – offering services ranging from press relations and editorial content to event moderation.