Successful PR is hard work

The goal of strategically successful press and public relations work is, above all, to create a positive image for a company, its products, or its services, as well as to ensure the engaging, impactful, and informative transfer of key messages. However, it is important to clearly distinguish between PR and advertising! Advertising primarily aims to trigger immediate purchases through sales-oriented messages.
In contrast, credible public relations builds a positive perception of a company, its products, and services in the public sphere through trust-building and transparent communication strategies.

Peter Hirtschulz provides expert support and implementation of PR activities in the following areas: