Peter Hirtschulz belongs to the generation of public relations workers who learned press and PR from "the bottom up". More than 30 years of experience in the field of press and public relations speak for themselves in the truest sense of the word. He knows the conditions and requirements for successful press and public relations "from both sides of the desk".
Originally working as a journalist, he was jointly responsible for the editorial production of "Doitsu Shinpo", a monthly magazine for Japanese living in Europe, for seven years. At the same publishing house, he also took over the production management and the position of managing director. To this day, "making the paper" is one of the main focuses of his activities. For almost 10 years he was the editor-in-chief of the HymerCard magazine and was also responsible for the production and dispatch of the almost 40,000 copies. With the same circulation, he is currently the editor-in-chief of the 100-page customer magazine "LIFE" from AL-KO Kober.
Peter Hirtschulz writes press releases and press articles "to the point" for numerous customers from all over Europe.
In the field of PR and marketing, Peter Hirtschulz was responsible for handling international press and PR projects at the "Japan Press and Information Service GmbH" as a subcontractor of the world's largest advertising, marketing and PR agency DENTSU INC. in Tokyo.
As managing director, he and his fellow directors ran Intergerma Marketing GmbH, a direct marketing agency that is one of the leading catalogue marketing companies in Germany. This resulted in the internet-based hotel booking platform "hotel.de", whose foreign activities he helped to establish.
For several years he was responsible for press and public relations for the Kronen Brauerei brand in Dortmund. In his last permanent position to date, he decisively shaped the press and PR fortunes of the German industry association VDWH, Verband Deutscher Wohnwagen- und Wohnmobil-Hersteller (now CIVD), for over seven years.
Self-employed since mid-2001, Peter Hirtschulz provides freelance consultancy services to numerous clients in the fields of caravanning, the hotel industry, (direct) marketing, trade fairs, fashion and medicine, among others.
For the world's largest print and media trade fair "drupa", he and his partner Sven Kukulies (Kukulies & Kollegen GmbH) conceived and realised all PR measures within the framework of the trade fair and city marketing concept "drupacity" on behalf of Messe Düsseldorf in 2004, 2008 and 2012 as a temporary "ARGE drupacity".
In the context of various event projects, Peter Hirtschulz conceived and organised complete stage programmes and also took over the (multilingual) moderation. One example is a large action stage at the world's largest water sports fair "boot Düsseldorf" from 2006 to 2009. As a team member, he organised the large-scale event "50 Years HYMER" at the Friedrichshafen Exhibition Centre in 2008 for about 5,000 participants and took over the moderation of the three evening events.
He is currently responsible for editing various customer magazines as well as press and PR projects for various industrial companies (see references). A highlight are his moderation appearances at trade fairs and events, with which he responds to his respective audience in a very entertaining way.