Successful PR is hard work

The goal of strategically successful press and public relations work is basically to create a positive image for a company, its products or services, as well as the sympathetic, public-spirited and informative transfer of information. However, a very clear distinction should be made between PR and advertising! Advertising primarily aims to trigger a purchase with sales-oriented statements. Serious PR (press and public relations work) builds up a positive attitude towards a company, its products and services in the public through confidence-building and open communication measures. Peter Hirtschulz competently supports and implements PR measures in the following areas:

  • Press relations (individual concepts for day-to-day business)
  • Press releases (general, specialised)
  • Press conferences (local, regional, national)
  • Press work for special events (trade fairs, information/image tours, etc.)
  • Customer magazines (editorial work, complete, partial, total production: design to dispatch)
  • PR articles (presentation of companies, products, services in all media areas)
  • Brochures, leaflets and flyers (conceptual editing and customised texts)
  • PR events (anniversary celebrations, road shows, in-house exhibitions, presentations)
  • Trade fair participations (stand conception, personnel, catering, PR activities, moderation)
  • Stage programmes (artist management, presentation ideas, moderation)
  • Presentations (competitions, panel discussions, product launches, etc.)