Successful PR is hard work

The goal of strategically successful press and public relations work is basically to create a positive image for a company, its products or services, as well as the sympathetic, public-spirited and informative transfer of information. However, a very clear distinction should be made between PR and advertising! Advertising primarily aims to trigger a purchase with sales-oriented statements. Serious PR (press and public relations work) builds up a positive attitude towards a company, its products and services in the public through confidence-building and open communication measures. Peter Hirtschulz competently supports and implements PR measures in the following areas:

• Press relations (individual concepts for day-to-day business)
• Press releases (general, specialised)
• Press conferences (local, regional, national)
• Press work for special events (trade fairs, information/image tours, etc.)
• Customer magazines (editorial work, complete, partial, total production: design to dispatch)
• PR articles (presentation of companies, products, services in all media areas)
• Brochures, leaflets and flyers (conceptual editing and customised texts)
• PR events (anniversary celebrations, road shows, in-house exhibitions, presentations)
• Trade fair participations (stand conception, personnel, catering, PR activities, moderation)
• Stage programmes (artist management, presentation ideas, moderation)
• Presentations (competitions, panel discussions, product launches, etc.)